Discovering Your Niche

You’ve figured out a business that you’re passionate about and you know what you hope to accomplish. Sometimes, in order to be considered an expert, or even to get higher-paying clients, you need to narrow it down a bit.

Take a writer for instance. There are technical writers, poets, novelists, content writers, etc, and then there are groups within groups. A sci-fi novelist isn’t going to author a historical romance. A bank’s technical writer isn’t going to produce a computer manual.

Finding your niche may take a while. You may have to work and experiment before you can narrow your passion.  If you’re just getting started in a field, you may not even know what niches exist.

Some Lucky People May Instantly Know

Jocelyn and Allison both wanted to be professional photographers. Jocelyn knew that she wanted to be a wedding photographer. She was in a small town that already had a few photographers, but she knew capturing that special day for people would make her happy. She took time developing a great portfolio of wedding shots, even driving to nearby cities to capture weddings. Jocelyn became the “go-to” wedding photographer after just a short time, because people saw her work and viewed her as an expert. Because she could offer her clients a unique experience, she could command higher prices.

Allison didn’t really have anything in particular she wanted to market for. She just knew she wanted to get paid for taking photos. She would take family pictures, senior portraits, and really, anything that her customers asked for. She had a wide range of shots in her portfolio, so she got a wide range of clients, but customers never really sought her out for a particular life moment. She made a good living, but she worked longer hours (for less pay) than Jocelyn.


How to Discover Your Niche

Now, I know, there are extenuating circumstances for those photographers that I’m probably not accounting for, but I hope you understand what I’m trying to say. There is not a right or wrong way, but if you feel pulled to a certain aspect of your passion, examine it and pray about it. That little pull may be want you need to excel.

Finding your niche may be something as personal as an intuitive “gut” feeling, or your experience and time in the field may lead you a certain way. When you can offer something that few other people can offer, it makes you stand out. You become an expert quicker when you narrow your field down a bit. Marketing comes easier, because it’s more direct. It’s hard to market to the whole world; it’s a lot easier to market to women between the ages of 30-40.  A niche isn’t needed to be successful, but it often helps.